How to Determine the Success of Performance Advertising And Marketing CampaignsEfficiency marketing is a data-driven strategy that focuses on results. Unlike traditional advertisements that spend for perceptions, clicks or other mid- and upper-funnel metrics, efficiency advertising campaigns concentrate on driving sales and conversions.To achieve t

How to Determine the Success of Efficiency Advertising And Marketing CampaignsPerformance marketing is a data-driven method that focuses on results. Unlike standard advertisements that spend for impacts, clicks or various other mid- and upper-funnel metrics, efficiency advertising and marketing projects concentrate on driving sales and conversions.